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“When I use an e-cigarette, I want an expertise similar to smoking cigarettes, but Juul didn’t have it,” he mentioned. “I did not get the very same kick.” (IQOS is dispersed in the U.S. by Altria by way of an settlement with Philip Morris Global.)

Juul’s difficulties multiplied in Oct immediately after South Korean health and fitness officials, prompted by the outbreak of lung conditions in the U.S., issued a stark warning about e-liquids, declaring they posed the threat of “serious lung problems and even demise.”

A thirty day period afterwards, the South Korean Army banned e-liquids on all armed forces installations. In December, South Korean overall health authorities announced the final results of screening on a number of vaping products, such as the apple orchard flavor previously built by Juul, and explained that in some goods they had detected trace quantities of vitamin E acetate, the adulterant U.S. health and fitness authorities have joined to most of the lung injuries instances.

Juul and other e-cigarette organizations say they do not use vitamin E acetate in their products and the American overall health officers have only observed it in cannabis vaping solutions. Nevertheless, South Korea’s major convenience retailer chains, the key retail shops for Juul, eradicated two or a few of the company’s 5 flavors from shelves. Several scaled-down outlets followed match.

Overnight, the overall health warnings turned a lot of South Koreans versus vaping.

Kim Ji-Ah, 28, an business office employee in Seoul who has been using e-cigarettes for more than a year, reported she felt like a pariah.

“People whisper driving my again when I vape,” she stated.

Juul would not launch gross sales figures, but revenue of e-cigarette liquids total in South Korea dropped by 90 percent in the fourth quarter of final year, to 1 million pods from 9.8 million from the prior quarter.

The company’s potential clients are probably to get even worse. Parliament is thinking of a bill that would phase out the e-liquid flavors that are explained to draw in youthful people today, and industry executives are bracing by themselves for additional constraints.

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